Administrivia

Business Value Creation by IT (BVC)

Andy Weeger

Neu-Ulm University of Applied Sciences

February 21, 2025

General remarks

In this course you will develop a technological artifact that has the potential to create value for a specific organisation (e.g. prototyping a new product, improving a process, supporting a decision).

As to that, you

• will apply your learning from your undergraduate degree as well as from the first semester of your Masters program; and you
• will also be introduced to current methodological and theoretical knowledge. This will help you to carry out the real-world problem and to reflect on the process and the results.

It is very important that you prepare yourself for the classes (see Table 1 for details).

Contents

To support understanding and transfer of topics, additional knowledge of core concepts and related methods will be taught, e.g.:

• Business value sources and characteristics
• Essential aspects of IT/digital resources
• Identification of (customer) needs (e.g. Design Thinking)
• Turning digital resources into value
• Modern approaches of IT-enabled value creation
• Challenges in implementing digital innovations (changing, adopting & using)

Learning objectives

During this course, you should advance your skills in the following areas:

• Understand the mechanisms of value contribution by IT
• How to design and implement IT solutions that create value in a specific context.
• How to apply and contextualise existing knowledge and understanding of disruptive technologies in the context of a specific organisational environment
• Problem-solving skills to analyze the particularities and complexities of different project contexts
• Reflecting on social and ethical responsibilities and making responsible decisions with incomplete or limited information

Examination

Challenge + Group
= Approach + MVP
→ Presentation + Paper

During the semester you will be required to work within a group on a business challenge posed by company partners. The eximaniation will be based on following performances:

• A presentation of your approach to the challenge and the value contribution of your solution.
• A seminar paper that details your approach and solution.

Details regarding the assignment can be found here.

Effort

You will gain 5 ECTS for this course.
This corresponds to approx. 150 hours of workload for average students required to pass the module.

Effort distribution for average students

 

• Lectures and workshops (approx. 20 hours)
• Preparation of the lectures (approx. 5 hours)
• Project work and documentation (remaining time)

Please prepare your schedule accordingly.

Schedule

It is important that you work on the challenges in a self-organised and continuous manner.

Date	Topic	Preparation
21.03.2025	Administrivia, Introduction & Hybrid Intelligence	-
24.03.2025	Deadlline: Group Selection (Proposal, Moodle)	-
28.03.2025	Challenges	-
04.04.2025	Design Thinking Workshop (Innovation Space, Creative 1)	-
11.04.2025	Agentic AI & Value Determination	-
25.04.2025	Team Coaching (mandatory)	Interim Results
16.05.2025	Communication	—
05.06.2025	Deadline: Upload Pitch Deck	Slides
06.06.2025	Final Presentation & Feedback (Innovation Space, Creative 1)	Pitch
23.06.2025	Deadline: Upload Paper	Paper

Table 1: Schedule summer term 2025 (may be subjected to changes)