Administrivia 🧐

🧑‍🔬 DI in Industry (DIiI)

Andy Weeger

Neu-Ulm University of Applied Sciences

February 13, 2024

General remarks

Traditional lectures
+ many guest speakers
+ individual research
+ continuous feedback

This course will be taught using traditional synchronous lectures with many guest speakers. The focus of the live sessions is on discussing real world cases and developing theoretically-based explanations. In addition, you will do an original research on a digital innovation case on your own (see assignment).

It is very important that you prepare yourself for every session. You either need to work through teaching materials in advance or prepare to present the deliverable of your own case (see Table 1).

Contents

This course offers you the possibility to learn about industry-specific challenges and how this influences the way of organizing, managing and communicating digital innovations, in particular:

• Specifics of industries (context, products, markets, obstacles, enablers)
• Industry-specific applicability and adaptations of innovation strategies
• Methods for discovering need finding, ideation and prototyping of digital innovations
• Case studies of digital innovation in industries
• Theories that explain the mechanisms of digital innovations

Learning objectives

During this course, you should advance your skills in the following areas:

• Knowledge of various industries and their special characteristics
• Understanding of the specifics of managing digital innovations in these industries
• Knowledge of theoretical models that help to explain and manage these innovations
• Ability to analyze specificities and complexities of different industries
• Capacity to adapt digital innovation management methods and tools accordingly
• Ability to clearly communicate conclusions and the underlying rationale
• Ability to evaluate new information and to question existing assumptions
• Expertise to develop independent contributions to practical and theoretical discourse

Effort

You will gain 5 ECTS for this course. This equals approx. 150 hours workload, of which you need most to pass the course.

• Classes (approx. 40 hours)
• Preparation for the live sessions (about 6 hours)
• Case research and writing (many hours)

Please prepare your schedule accordingly.

Grading

The grade is based on the evaluation of the written case study (see assignment).

Interim presentations are mandatory but will not be graded individually.

Schedule

It is very important that you work continuously on the case study. In addition to the interim presentations, you must also plan time for reading case studies in preparation for individual units. Please reserve time in your schedule accordingly.

Date	Topic	Preparation
21.03.2024	Administrivia & introduction	-
28.03.2024	GEA — digital twin of a customer guest speech (bonus: digital twin)	-
04.04.2024	Interim presentation & coaching: ideas	Presentation
11.04.2024	Deutsche Bank — DB and its operating model for finance guest speech (bonus: agility)	-
18.04.2024	Predori — how to do patent research more efficiently? guest speech	-
25.04.2024	Excursion week (no lecture)	-
02.05.2024	Interim presentation & coaching: industry & company	Presentation
09.05.2024	Ascension Day (no lecture)	-
16.05.2024	AWS – the imperatives of customer-centric innovation guest speech (bonus: platform)	-
06.06.2024	Wieland — towards net zero guest speech (bonus: IT business value, adoption and use)	-
13.06.2024	Interim presentation & coaching: problem, approach & solution	Presentation
20.06.2024	Alumni talk — driving innovation in a mid-sized company guest speech + THE YES case	Reading1
27.06.2024	Interim presentation & coaching: discussion	Presentation
04.07.2024	Adesso — augmented-, virtual- und hyperreality (bonus: ar) guest speech	-
08.07.2024	Deadline case study	Assignment

Table 1: Schedule summer term 2024 (may be subjected to changes)

Q&A

Literature

Avery, Jill, Ayelet Israeli, and Emma Maur. 2021. “THE YES: Reimagining the Future of e-Commerce with Artificial Intelligence (AI.” In Harvard Business School Case.

Footnotes

1. Avery, Israeli, and Maur (2021), see Moodle