🧑🔬 DI in Industry (DIiI)
Neu-Ulm University of Applied Sciences
February 13, 2024
Companies can begin the journey by starting with just one digital twin that has a data product at its core, evolving it over time to provide increasingly powerful predictive capabilities and the foundation of an enterprise metaverse. McKinsey & Co.
Digital twin technology provides capabilities to enable new business models and decision support systems by incorporating data collected from multiple sources and analytic capabilities.
The concept originates is nearly 15 years old and stems from the field of product lifecylce management Grieves (2014).
A digital twin is “a virtual representation of a physical system (and its associated environment and processes) that is updated through the exchange of information between the physical and virtual systems.” VanDerHorn and Mahadevan (2021, 2)
The digital twin can be characterized by three primary components:
Based on the definitions, a simple 3-D visualization or stand-alone simulation would not be considered a digital twin.
What are key requirements of a digital twin?
The concept of digital twins bears similarities to more traditional digital modeling approaches (e.g., computer-aided design (CAD) and product lifecycle management (PLM) tools).
However, two key requirements for a digital twin that make it unique from traditional digital modeling approaches (VanDerHorn and Mahadevan 2021, 5).:
Business value can be increased by interconnecting digital twins to complex ecosystems.
Such interconnected digital twins allow, e.g., to
Combining the digital twins of customers with the twins of retail and online shops would enable the creation of outstanding omnichannel experiences that seamlessly support the customer journey across all channels.
According to VanDerHorn and Mahadevan (2021), current industry implementations of digital twins can be generally grouped into three categories:
McKinsey and Co. outline following examples for digital twins:
The growing consensus is that digital twin implementation will expand in many areas including healthcare as promising field (Saracco 2019).
Digital twin applications in healthcare and education imply that the concept will be extended from artificial systems to people.
The availability of millions of digital twins of people would make inference possible (e.g., by applying AI) and help practitioners gain knowledge that could be used for precision medicine and proactive health care.
Saracco (2019, 62) outlines following challenges related to the design and implementation of digital twins:
Interoperability of digital models, data interconnection, extended digital twins, and data privacy, availability, and ownership.