Administrivia

DI in Industry (DIiI)

Andy Weeger

Neu-Ulm University of Applied Sciences

February 20, 2025

General remarks

Traditional lectures
+ many guest speakers
+ individual research
+ continuous feedback

This course will be taught using traditional synchronous lectures with many guest speakers. The focus of the live sessions is on discussing real world cases and developing theoretically-based explanations. In addition, you will do an original research on a digital innovation case on your own (see assignment).

It is very important that you prepare yourself for every session. You either need to work through teaching materials in advance or prepare to present the deliverable of your own case (see Table 1).

Contents

This course offers you the possibility to learn about industry-specific challenges and how this influences the way of organizing, managing and communicating digital innovations, in particular:

• Specifics of industries (context, products, markets, obstacles, enablers)
• Industry-specific applicability and adaptations of innovation strategies
• Methods for discovering need finding, ideation and prototyping of digital innovations
• Case studies of digital innovation in industries
• Theories that explain the mechanisms of digital innovations

Learning objectives

During this course, you should advance your skills in the following areas:

• Knowledge of various industries and their special characteristics
• Understanding of the specifics of managing digital innovations in these industries
• Knowledge of theoretical models that help to explain and manage these innovations
• Ability to analyze specificities and complexities of different industries
• Capacity to adapt digital innovation management methods and tools accordingly
• Ability to clearly communicate conclusions and the underlying rationale
• Ability to evaluate new information and to question existing assumptions
• Expertise to develop independent contributions to practical and theoretical discourse

Effort

You will gain 5 ECTS for this course. This equals approx. 150 hours workload, of which you need most to pass the course.

• Classes (approx. 40 hours)
• Preparation for the live sessions (about 6 hours)
• Case research and writing (many hours)

Please prepare your schedule accordingly.

Grading

The grade is based on the evaluation of the written case study (see assignment).

Interim presentations are mandatory but will not be graded individually.

Schedule

It is very important that you work continuously on the case study. In addition to the interim presentations, you must also plan time for reading case studies in preparation for individual units. Please reserve time in your schedule accordingly.

Date	Topic	Preparation
20.03.2025	Administrivia & Introduction	—
27.03.2025	Interim presentation Ideas	Presentation
03.04.2025	Guest Speech Multivac — AI transformation in mechanical engineering	—
10.04.2025	Guest Speech Deutsche Bank — innovation in finance, a safe bank?	—
17.04.2025	Guest Speech Geiger — bricks block and flower pots	—
24.04.2025	Interim presentation Industry & Company	Presentation
01.05.2025	Public Holiday: Labour Day	—
08.05.2025	Excursion Week (no lecture)	—
15.05.2025	Guest Speech AWS – the imperatives of customer-centric innovation	—
22.05.2025	Guest Speech GEA — value-add with digital twins	—
29.05.2025	Public Holiday	—
05.06.2025	Interim presentation Problem, Approach & Solution	Presentation
12.06.2025	Witsun Holidays	—
19.06.2025	Witsun Holidays	—
26.06.2025	Interim presentation Discussion	Presentation
03.07.2025	Guest Speech Wilken — transforming the energy sector & Aleph Alpha	—
04.07.2025	Deadline Assignment	Assignment

Table 1: Schedule summer term 2025 (may be subjected to changes)

Q&A

Literature