Strategy and Performance Management
Neu-Ulm University of Applied Sciences
July 22, 2025
There is more vacuity about strategy than about any other topic in business today. John Kay, Financial Times in Mintzberg et al. (2005)
This course will be taught using traditional synchronous lectures.
The focus of the classes is to briefly introduce, discuss and apply major concepts, tools and methods of strategic management.
Many of the classes will involve group work, discussions and short presentations.
The greatest amount of work is in preparing for and following up lectures in order to become sufficiently familiar with and understand the content.
It is necessary to prepare for each session, for instance by reading a paper, details (see Table 1).
Please prepare your schedule accordingly.
In this course, we will have a look at following topics
During this course, you should advance your skills in the following areas:
There will we a written exam at the end of the semester.
The exam will
Date | Topic | Preparation |
---|---|---|
09.10.25 | Strategy Definition and Schools | — |
16.10.25 | Competitive Analysis and Positioning | Read Hallegatte (2009) |
23.10.25 | Strategy Formation | Read Mintzberg (1978), research on Netflix |
30.11.25 | Resource-based Advantages | Read Peteraf (1993) |
06.11.25 | Organizational Design | Listen to Decoder and read Lorenz & Buchwald (2023) |
13.11.25 | IT Kongress, Q&A (12 am - 1 pm, Zoom) | Review the contents, prepare questions |
20.11.25 | Ethics and Values | Read Barnett & Salomon (2012) |
27.11.25 | Meta Case Study (Pt. 1) | Listen to Meta Story on Acquired |
04.12.25 | Corporate Performance Management | — |
11.12.25 | CPM and OKRs | — |
18.12.25 | Meta Case Study (Pt. 2) | Research data for all case study tasks |
08.01.26 | IT Strategy | Read Chen et al. (2010) |
15.01.26 | Consolidation and/or Guest Speech | tbd |
22.01.26 | Exam Preparation | Review the contents, prepare questions |