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Strategy and Performance Management

Andy Weeger

Neu-Ulm University of Applied Sciences

July 22, 2025

Motivation

There is more vacuity about strategy than about any other topic in business today. John Kay, Financial Times in Mintzberg et al. (2005)

General remarks

This course will be taught using traditional synchronous lectures.

The focus of the classes is to briefly introduce, discuss and apply major concepts, tools and methods of strategic management.

Many of the classes will involve group work, discussions and short presentations.

The greatest amount of work is in preparing for and following up lectures in order to become sufficiently familiar with and understand the content.

It is necessary to prepare for each session, for instance by reading a paper, details (see Table 1).

Please prepare your schedule accordingly.

Effort

Effort distribution for average students

 

 

Contents

In this course, we will have a look at following topics

  1. Understanding strategy
    — definition, formation, and competitive positioning (lectures 1-3)
  2. Building strategic advantage
    — resources, capabilities, and organizational design (lectures 4-6)
  3. Performance management and control
    — measuring and managing strategic performance (lectures 7-9)

Learning objectives

During this course, you should advance your skills in the following areas:

  • Understanding of concepts and taxonomies of strategy
  • Basic knowledge of underlying theories of strategic management and decision-making
  • Understanding of tools and frameworks for the development, analysis and implementation of strategies
  • Knowledge of key concepts and frameworks for decision making under uncertainty
  • Understanding of the role of IT strategy and its relationship with business strategy
  • Ability to work independently with literature to derive key-insights
  • Application of concepts, tools, and framework in real-life cases

Exam

There will we a written exam at the end of the semester.

The exam will

  • take place during the examination weeks,
  • will last 90 minutes,
  • cover all contents discussed in lecture,
  • focus on the application of the knowledge gained in the course.

Schedule

Date Topic Preparation
09.10.25 Strategy Definition and Schools
16.10.25 Competitive Analysis and Positioning Read Hallegatte (2009)
23.10.25 Strategy Formation Read Mintzberg (1978), research on Netflix
30.11.25 Resource-based Advantages Read Peteraf (1993)
06.11.25 Organizational Design Listen to Decoder and read Lorenz & Buchwald (2023)
13.11.25 IT Kongress, Q&A (12 am - 1 pm, Zoom) Review the contents, prepare questions
20.11.25 Ethics and Values Read Barnett & Salomon (2012)
27.11.25 Meta Case Study (Pt. 1) Listen to Meta Story on Acquired
04.12.25 Corporate Performance Management
11.12.25 CPM and OKRs
18.12.25 Meta Case Study (Pt. 2) Research data for all case study tasks
08.01.26 IT Strategy Read Chen et al. (2010)
15.01.26 Consolidation and/or Guest Speech tbd
22.01.26 Exam Preparation Review the contents, prepare questions
Table 1: Schedule winter term 2025 (may be subjected to changes)

Q&A

Literature

Barnett, M. L., & Salomon, R. M. (2012). Does it pay to be really good? Addressing the shape of the relationship between social and financial performance. Strategic Management Journal, 33(11), 1304–1320.
Chen, D. Q., Mocker, M., Preston, D. S., & Teubner, A. (2010). Information systems strategy: Reconceptualization, measurement, and implications. MIS Quarterly, 233–259.
Hallegatte, S. (2009). Strategies to adapt to an uncertain climate change. Global Environmental Change, 19(2), 240–247.
Lorenz, F., & Buchwald, A. (2023). A perfect match or an arranged marriage? How chief digital officers and chief information officers perceive their relationship: A dyadic research design. European Journal of Information Systems, 32(3), 372–389.
Mintzberg, H. (1978). Patterns in strategy formation. Management Science, 24(9), 934–948.
Mintzberg, H., Ahlstrand, B. W., & Lampel, J. (2005). Strategy bites back: It is a lot more, and less, than you ever imagined–. Pearson Education.
Peteraf, M. A. (1993). The cornerstones of competitive advantage: A resource-based view. Strategic Management Journal, 14(3), 179–191.